A logo is the image which represents a company or its product. It must be memorable, recognizable, and should impress the mind of a potential client or customer. I believe that a logo is the heart of a corporate identity.
Creating a logo is always a process whether it is an illustrative logo or a graphic logo or a font-based logo. There are clients who insist something particular on their logo-There is no point in artists ego in a serious business. Still I always try to make it eye catching”.